Oregon’s brand new salmon license plate makes a splash!

Salmon license plate funds clean water and healthy rivers

In Oregon, there are few species as iconic as salmon. Their migrations inspire us, they feed us, and captivate our senses…and fishing lines. And salmon survival is driving land trust efforts across the state—from the McKenzie to the John Day rivers. Today, we have another way to celebrate salmon and those that work to protect their habitat: a brand new salmon license plate.

The Oregon Watershed Enchantment Board (OWEB) and the Oregon Parks and Recreation Department are debuting a new, richly-colored license plate that features spawning salmon native to Oregon. The salmon license plate has long been a way for Oregonians to support watershed protection and restoration, with proceeds going directly to on-the-ground projects that protect and restore salmon habitat. Since the plate was created in 1998, over $8 million of salmon plate funding has been invested in Oregon. 

New Oregon salmon license plate.

Place your bid for the first salmon license plates!

With the new look, comes an opportunity for salmon-lovers to be the first in the state to get the license plate, while also supporting COLT! The 20 lowest-numbered new plates will be auctioned off in a special online auction that benefits COLT and our partner organizations in the Oregon Conservation Partnership who are working on salmon recovery. 

Please join us in this fun way to support land trusts while also securing your low-number VIP license plate. The Salmon Plate VIP List Auction is open July 20-30 and gives bidders the opportunity to secure low number spots SM 00001 through SM 00020 when the new plates are released on September 1. Bids must be placed by 5:00 p.m. on July 30, 2021 to be eligible. 

For more information about the new Salmon License plate, and auction rules and eligibility, visit

Kelley Beamer

Kelley Beamer

Kelley's our Executive Director for the Coalition of Oregon Land Trusts and has over 15 years of experience leading collaborative efforts that support conservation.

In the spring, at the end of the day, you should smell like dirt.” ― Margaret Atwood

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